Competitor Intelligence

See exactly where competitors outrank you — in both traditional and AI search. Understand their strategies and find opportunities to win.

Competitor comparison dashboard screenshot
How it works

Get started in minutes

1

Add your competitors

Enter competitor domains manually or let Seek discover them automatically based on keyword overlap and industry.

Competitor setup
2

Compare performance

See side-by-side comparisons of rankings, backlinks, traffic estimates, and AI visibility across all competitors.

Competitor comparison view
3

Find opportunities

Discover keywords and backlinks your competitors have that you don't. Prioritise opportunities by potential impact.

Opportunity finder
Capabilities

Everything you need

Rank comparison

See how your rankings compare to competitors for any keyword set. Track share of voice over time.

Backlink comparison

Compare link profiles across competitors. Find domains that link to them but not to you.

AI visibility comparison

See which competitors appear most frequently in AI search results. Understand who's winning the AI visibility battle.

Content gap analysis

Find topics competitors cover that you don't. Identify content opportunities to close the gap.

Traffic estimates

See estimated organic traffic for competitor domains. Understand the value of their search presence.

Historical trends

Track how competitor performance has changed over time. Spot trends and strategy shifts early.

SERP overlap

See how often you compete directly with each competitor in search results. Focus on your most frequent rivals.

Alerts and monitoring

Get notified when competitors gain significant rankings or backlinks. Stay ahead of competitive moves.

Use cases

Built for every team

SEO strategists

Build competitive SEO strategies

Use competitor insights to inform your SEO roadmap. Prioritise initiatives based on competitive gaps and opportunities.

Marketing directors

Benchmark against industry leaders

Understand how your search presence compares to market leaders. Set realistic goals based on competitive data.

Content teams

Find content opportunities

Discover what content works for competitors. Identify topics and formats that drive their organic success.

Know Your Competitive Landscape

You can't win a race you don't understand. Seek's competitor intelligence gives you complete visibility into how your SEO performance stacks up against the competition — in both traditional and AI search.

Opportunities, Not Just Data

Raw competitor data is overwhelming. Seek translates competitive intelligence into actionable opportunities — keywords to target, links to pursue, content gaps to fill. Focus on what will actually move your rankings.

Track Competitive Shifts

SEO is a moving target. Competitors are constantly optimising, building links, and creating content. Seek's continuous monitoring ensures you never miss a significant competitive move. Stay ahead instead of playing catch-up.

FAQ

Common questions

How many competitors can I track?

Starter plans include 3 competitors per property, Professional includes 5, and Enterprise offers unlimited competitor tracking.

Can Seek automatically find my competitors?

Yes. Based on your keyword overlap and industry, Seek suggests competitors you should be tracking. You can accept these suggestions or add your own.

Do you track competitor AI visibility?

Yes. We track how often competitors appear in AI search results and compare their visibility to yours across all major AI models.

How accurate are traffic estimates?

Our traffic estimates combine ranking data, clickstream data, and CTR models to provide directionally accurate estimates. They're best used for relative comparisons rather than absolute numbers.

Ready to try competitor intelligence?

Start your 14-day free trial today. No credit card required. Full access to every feature.